Catharine Rose, a luxury brand designed especially for mothers, was born out of a personal story. In this Q&A, we delve deeper into the origins of the brand, its unique vision, and the inspiration behind the first product: Ritual Nourish Postpartum Hair Growth Oil.
Why did you decide to start your own brand?
The birth of my daughter, the youngest of my three children, was truly a turning point for me. Like many other mothers, I struggled again with postpartum hair loss and had difficulty finding a solution that was both safe and genuinely effective. I remember the frustration of not finding anything made specifically for mothers. That’s when I thought, “Why not create it myself?” I wanted to develop something mothers could genuinely trust, a product that understands our unique needs. To me, it was essential to create more than just a beauty product—it’s an homage to the strength and resilience of women.
Where does the name "Catharine Rose" come from?
The name is very special to me, honoring the strong women in my family. During a baby shower organized by my mother while I was expecting my daughter, we traced our family lineage back to the 18th century. Nearly every woman in our family was named Catharina, and it was so inspiring to learn about their lives and the resilience they must have had. I wanted to continue that legacy. “Rose” represents the next generation—the birth flower of my daughter—and symbolizes growth, beauty, and the power of femininity.
What does Catharine Rose mean to you?
Catharine Rose is more than just a brand; it’s a tribute to motherhood and femininity. It’s about giving women a moment to care for themselves amidst the busy life of motherhood. I wanted to create something that helps women feel beautiful and strong while also recognizing everything they give each day. Self-care is more than a routine; it’s a reminder that you matter, too.
What was the most exciting part of launching Catharine Rose?
From choosing the name, colors, and logo to developing Ritual Nourish, the bottle, and packaging… Shaping each element and seeing it come to life step by step is such a special process. To hold in your hands something that was once just an idea after months of hard work—that’s truly meaningful. I hope everyone loves it just as much as I do!
Can you tell us more about the importance of natural ingredients in your products?
Of course! When developing the oil, we specifically considered the safety needs of mothers by replacing essential oils with milder extracts. Many hair oils use essential oils like rosemary, which are excellent for hair growth but not always ideal for women during these sensitive periods. Our oil is also made without chemicals, silicones, or medications. It’s natural and vegan as well.
How do you balance motherhood with running a business?
It’s not always easy, but I’ve learned to be kind to myself. Some days don’t go as planned, and that’s okay. A strong support system is essential, and Catharine Rose celebrates that balance. I want to encourage other mothers to see the beauty in both motherhood and self-care.
What are you most excited about with Catharine Rose?
I’m really excited about expanding our product range. Ritual Nourish Hair Oil is just the beginning. I envision developing a complete line of luxury self-care products that continue to honor mothers. My biggest dream is to build a community where women feel supported and celebrated every step of the way.
Do you have any tips for other mothers looking to start their own business?
Don’t be afraid to take that first step. Your experience as a mother gives you a unique perspective, and that’s incredibly valuable. And be patient with yourself. Entrepreneurship is a lot like motherhood: there are highs and lows, but it’s all worth it.
What is your vision for Catharine Rose over the next five years?
I see Catharine Rose growing into the go-to brand for mothers seeking luxury self-care products they can trust. We’re not just creating hair care; we’re building a lifestyle that inspires women to take care of themselves, honor their beauty, and celebrate their strength. And I hope Catharine Rose will continue to support and inspire mothers all over the world.
Join us on this beautiful journey of self-care, empowerment, and growth. Follow @CatharineRoseAmsterdam to stay up-to-date and become part of our wonderful community of strong, beautiful women.